Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Xiaoma Hu Project Type: Packaging Tag: Packaging

Jinsha Sauce Liquor

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.

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Designer / Brand: Neptune Team Project Type: Liquor Packaging Tag: Packaging

Fenyangwang

Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.

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Designer / Brand: Olha Takhtarova Project Type: Packaging Tag: Packaging

Judinstrom Beer

Judinstrom Beer is a packaging design created for a craft brewery in Montreal, Canada. The packaging uses a standard 473 ml aluminium can, with a label measuring 5 by 8 inches printed by flexography. Scandinavian motifs are presented in a modern interpretation through flat graphic illustrations and a typeface with straight lines and angles. The colour palette combines deep blue, shades of grey and white. The minimalist layout keeps the brand name, beer type and alcohol content readable, while a shared visual core allows further beer styles to be added to the range.

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Designer / Brand: Ximena Ureta Project Type: Wine Packaging Tag: Packaging

The Dance of Nature

The Dance of Nature is a set of wine labels created for four wine varieties from four Latin American origins. The labels are printed on recycled self-adhesive paper made with pre-consumer and post-consumer fibers. Each label shows an imaginary landscape where living beings and natural elements exist in balance. The blue hour was painted for the merlot, and the golden hour for the malbec. The artwork was made with watercolors of plant pigments, and the typography was drawn by hand. The labels also serve as a paper sample for wineries and packaging designers.

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Designer / Brand: Birger Linke Project Type: Virus-eliminating Mask Tag: Packaging

The Mask that Ate the Virus

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

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Designer / Brand: Pesign Design Project Type: Smart Packaging Tag: Packaging

Meiyitian

Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.

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Designer / Brand: Blackandgold Design (Shanghai) Co., Ltd. Project Type: Beverage Tag: Packaging

Plant Selected

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.

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Designer / Brand: DS Glitter Ltd. - Sam Hui & Peter Lei Project Type: 3D Paper Craft Decoration Tag: Packaging

Year of Tiger

Traditional Chinese New Year lucky banners are one dimension and monotonous, so designers decided to design a special tiger decoration for homes and offices to deliver their warm wishes. They overcame paper construction challenges to make the design three dimensions. They collaborated with a printing company that possesses technical expertise on MGI Jetvarnish 3Ds iFoil printing. The product is printed by FSC certified paper and plant-based ink. The whole set is environment friendly.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Food Packaging Tag: Packaging

Lay's Smiles Campaign

Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.

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Designer / Brand: WHATER of BLOOMAGE BIOTECH Project Type: Packaging Tag: Packaging

WHATER

Whater is a bottle designed for a hyaluronic acid drinking water. The capsule-shaped bottle is made of PET, while the inner cover and the outer capsule-shaped cover are made of PP. The bottle and the cap are produced by injection molding and blowing, and the label is made by screen printing and back printing. A blue water drop label on a transparent base states the theme of the brand. The frosted texture of the outer cover improves the grip. The full height of 168 millimeters allows the bottle to be carried in small bags.

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Designer / Brand: Hou, Hsiao Che Project Type: Herbal Scalp Repair Cream Tag: Packaging

Kaizen

Kaizen is packaging designed for a herbal scalp repair cream. The cream contains plant extracts instead of drugs, which reduces additional burden on the body. The soft tube has a pointed cap, allowing the cream to be applied directly to the scalp. The creamy texture avoids the handling problems of liquid scalp care products. The outer box is made of paper and measures 6 by 21 by 4 centimeters, while the tube measures 3 by 12.5 by 2.5 centimeters. The design aims to offer quick, convenient and gentle scalp care.

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Designer / Brand: Jie Yang Project Type: Candy Tag: Packaging

Sugar of Wagu

Sugar of Wagu is a packaging design for a traditional candy made from grain amaranth seeds in Hubei, China. The candy is a local delicacy of the Tujia people. The hard paper shell is printed flat and then folded into the shape of a tiger, and the sweets are held in the colorful belly. All colors come from Tujia brocade patterns and are extracted from local plants. These natural pigments fade after about one year, so the package returns to nature. The design aims to make a little-known regional specialty familiar to a wider public.

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