Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Wen Liu Project Type: Beverage Tag: Packaging

Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

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Designer / Brand: Wei Li Project Type: Alcohol Beverage Package Tag: Packaging

Jiang Hu

Jiang Hu is a packaging design for huang jiu, a traditional Chinese rice wine. The bottle top is heavy enough to be used as a paperweight, and it can also be turned over and used as a drinking glass. The bottle holds a small volume, suited to common drinking habits. The outer box is made of foam instead of paper, so the same box protects the bottle during delivery. The graphics take the ancient Chinese token as a theme and depict the life of a swordsman. The aim is to give an old product a fresh image.

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Designer / Brand: REDesign@Xiaohongshu Team Project Type: Packaging Tag: Packaging

New Year Gift Box

Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.

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Designer / Brand: Yan Li Project Type: Tableware Packaging Tag: Packaging

Love

Love is a packaging design created for a set of western tableware that includes knives, forks and spoons. The outer box holds three smaller boxes inside. The three inner boxes refer to a Chinese Taoist idea, in which one gives rise to two, two gives rise to three, and three gives rise to all things. The green colour suggests quality and elegance, and also refers to nature, peace and environmental care. The pattern follows the concept of a round sky and a square earth. A folding flap makes the box easy to open. Gray cardboard and whiteboard are used, with gilding.

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Designer / Brand: Wei Sun Project Type: Packaging Tag: Packaging

Xianyan

This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.

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Designer / Brand: Iman Alemozaffar Project Type: Packaging Tag: Packaging

Waggner Coffee

Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.

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Designer / Brand: Langcer Lee Project Type: Packaging Tag: Packaging

Jingyang Brick Tea

Jingyang Brick Tea is a packaging design for compressed tea bricks. The package measures 100 mm by 100 mm by 40 mm and is made of handmade rice paper, which is moisture proof. The decoration is applied by hand with wood block printing, a traditional Chinese craft. The illustrations show merchant life and local customs of the late Qing dynasty, and three traditional Chinese colors are used across the range. The bottom is closed with a paper label. A straw rope knot seals the package and also serves as a handle for carrying.

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Designer / Brand: Xiaomi Project Type: Smart Watch Tag: Packaging

Xiaomi Watch

Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.

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Designer / Brand: Yuxi Liu Project Type: Food Packaging Tag: Packaging

Mushroom Coffee

Station Market is a mushroom coffee brand. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee with amazing taste. Different from regular coffee which can contribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The station market packaging is designed with abstract marble textured patterns and colors extracted from the coffee. There are four flavors, Chaga, Reishi, Cordyceps, and Turkey tail. Different mushrooms have different nutrition to meet customers' needs.

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Designer / Brand: Maria Stylianaki Project Type: Wine Label Design Tag: Packaging

314 Pi

Experimenting with wine tasting is a never-ending process leading to new paths and divergent aromas. The infinite sequence of pi, the irrational number with the endless decimals without knowing the last one of them was the inspiration for the name of these wines without sulfites. The design aims to put the features of 3,14 wine series in the spotlight instead of hiding them among pictures or graphics. Following a minimalistic and simple approach, the label shows only the real characteristics of these natural wines as they can be observed in the Oenologist's notebook.

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Designer / Brand: TIGER PAN Project Type: Sunflower Seeds Tag: Packaging

Sunboy Gift Box

Sunboy Gift Box is a packaging design for sunflower seeds. The box carries a logo based on the brand name and an oil painting style scene of the Sunboy characters running through a sunflower field. Bright yellow tones and the sunflower illustration help shoppers recognize the product from a distance. The opening structure of the outer package is redefined, so the boxes buckle into one, two or three layer modular sets. The gift box is simple to assemble and to separate, and the large exposed area saves material cost.

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Designer / Brand: Qichao An Project Type: Juice Packaging Tag: Packaging

Gojaming

Gojaming is a packaging design for a range of freshly squeezed fruit juices. The packaging consists of a PET bottle with an applied label, measuring 70 mm in width, 35 mm in depth and 200 mm in height. Elements of the Gojaming logo are expanded and used as the main visual of the whole package, forming a unified brand identity. The range has three flavors, and each flavor is given a different color that matches the related fruit. The colors and the fruit elements help consumers identify each flavor quickly.

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