Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Hankol Liquor Packaging Design

Chen Yue Packaging Design Packaging Tuesday, 2 December 2025

Hankol Liquor

Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.

Continue reading about Hankol Liquor Packaging Design

 
Tazo Refresh Beverage

PepsiCo Design and Innovation Beverage Packaging Monday, 1 December 2025

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

Continue reading about Tazo Refresh Beverage

 
Mountain Tea Tea Packaging

Xianfeng Wu Tea Packaging Packaging Sunday, 30 November 2025

Mountain Tea

Mountain Tea is a packaging design for pressed tea cakes. Each tea cake is wrapped like a candy, which makes the tea easier to use and gives a modern look. The wrapping uses environmentally friendly handmade paper, following an older packaging form in a new way. The design holds four independent packages that can be combined into one complete picture on the shelf. The illustration shows tea leaves, tea trees and rare animals of Xishuangbanna in Yunnan, China, where the tea is grown. The package measures 280 by 205 by 70 millimeters.

Continue reading about Mountain Tea Tea Packaging

 
Fousu Antibacterial Socks

Xin GaoWei Antibacterial Socks Packaging Saturday, 29 November 2025

Fousu

Fousu Sock Packing is a packaging design created for a range of socks. The package is made with pulp molding technology and uses degradable material to reduce environmental pollution. The form is abstract and recalls a flying saucer and a spaceship, giving the package a futuristic and technical character. A hexagon shape based on the carbon element runs through the design and refers to the carbon and cotton concept of the socks. The package measures 300 mm in width, 90 mm in depth and 80 mm in height. After opening, the package can be reused as a daily storage box.

Continue reading about Fousu Antibacterial Socks

 
Jincaitou Baijiu Packaging

SHANGHAI GUIJIU GROUP Co., LIMITED. Baijiu Packaging Packaging Friday, 28 November 2025

Jincaitou

Jincaitou is a packaging design for a series of Chinese baijiu spirits. The cap is made from food grade material, and its pattern combines modern decal printing with traditional enamel techniques. The front of the package shows a dancing lion, a jade ruyi and a magpie, three motifs linked to good fortune in Chinese culture. The back shows painted scenes of the liquor making process, from feeding and cooking to fermentation and distilling. The package measures 105 by 105 by 260 millimetres and uses modern production methods that keep costs low.

Continue reading about Jincaitou Baijiu Packaging

 
Linhu Queshe Green Tea Tea Packaging

Xianfeng Wu Tea Packaging Packaging Thursday, 27 November 2025

Linhu Queshe Green Tea

Linhu Queshe Green Tea is a packaging design for a green tea grown in Yibin, Sichuan Province, China, a region known for bamboo. The container is shaped like a bamboo segment to reflect the culture of the place of origin. The packaging is made of aluminum and is light, with a soft color. The form differs from traditional Chinese tea packaging and is simple to use. The compact shape saves space and reduces transport costs. Several containers can be stacked on the shelf, creating a display that recalls a bamboo forest. Each container measures 47 by 47 by 65 millimeters.

Continue reading about Linhu Queshe Green Tea Tea Packaging