Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Smoked Trout Packaging

Armeanu Creative Studio Packaging Packaging Thursday, 20 November 2025

Smoked Trout

Smoked Trout is a packaging design for smoked fish products. The packaging is made of kraft carton with gold foil and selective varnishing. A circular pattern, a medieval gate shape used for the carton cutting and a golden seal refer to tradition, heritage and natural ingredients. The seal and the gate shape appear across the whole product range to express continuity. The folded pack measures 11.5 by 25 centimetres. The compact form allows easy insertion and closing of the product, as well as simple storage, transport and shelf display.

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Chiang Hu Baijiu

EvanChen Baijiu Packaging Wednesday, 19 November 2025

Chiang Hu

It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

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Professor Watermelon Mouthwash Packaging

Xin GaoWei Mouthwash Packaging Packaging Tuesday, 18 November 2025

Professor Watermelon

Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.

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Niulanshan Zodiac Ox Edition

TIGER PAN Zodiac Ox Edition Packaging Monday, 17 November 2025

Niulanshan

Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.

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FairyFox Skincare

Antonia Skaraki Skincare Packaging Sunday, 16 November 2025

FairyFox

Welcome to an adventurous journey towards the sense of nature. Feel the mystique surrounding these skincare products. The design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Competition mapping and trends analysis led to the discovery of opportunity spaces that aligned with the client's vision and strategy, leading to modern, minimal and warm packaging.

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The Taste of Heritage Instant Coffee

Shawn Goh Chin Siang Instant Coffee Packaging Saturday, 15 November 2025

The Taste of Heritage

The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.

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