Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Time Facial Mask

Time

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

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Wafers Lab Packaging

Wafers Lab

Wafers Lab is a packaging design created for a new wafer confection by a pastry brand. The package uses colorful illustrations drawn in a pop art style, showing pastry chefs and animals at work in an imaginary factory. The bright colors suggest the taste of the sweets and help the package attract attention on store shelves. The inside of the package is also illustrated, so the box can be kept and used as a decorative object in a room after the sweets are eaten. The packaging is produced in three sizes.

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Shangri La Red Wine

Shangri La

Shangri La is a packaging design for a series of three red wines. The labels use traditional Oriental ink painting textures to suggest the flow of wine and the trunk of an old vine. Placed side by side, the three packages form one winding trunk. Each package carries an animal from the producing area: a butterfly for air, a fish for water and a pika for soil. The labels are made of kapok paper with a rough surface, and embossing forms the texture of old bark. The design draws attention to traditional art and to the natural environment.

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Prow Thai Branding and Packaging

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Boo Baby Friendly Cleaning Product

Boo

Boo is a packaging design for a line of cleaning products intended for homes with young children. The line includes a gel for washing children's dishes and toys with chamomile extract, a floor cleaning gel with aloe vera extract and a bathroom spray with tea tree extract. The products are based on natural ingredients, without dyes and fragrances. Each plastic bottle carries a shrink sleeve label in pale colors. Illustrations of microbes appear on the labels, and each product shows a different microbe. Clear areas of the bottle suggest that germs are wiped away.

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Tanaka 1789 X Chartier Sake Blend 001 Branding and Design

Tanaka 1789 X Chartier Sake Blend 001

Tanaka 1789 X Chartier Sake Blend 001 is the packaging for a series of sake blends. The label carries a black on black grid pattern inspired by the walls of the Tanaka Brewery, an example of Kura architecture from the Edo period. The grid is printed as varnishes around the bottle and is sequenced into a series of hexagons, a symbol of aromatic science. Black and white are used because both brands feature these colors, and black bottles are reserved for premium sake. The two names are joined in a cross pattern through a shared letter A.

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