Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Biboi Wine Labels

Giovanni Murgia Wine Labels Packaging Wednesday, 15 October 2025

Biboi

An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.

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Bel Gusto Packaging

Olha Takhtarova Packaging Packaging Tuesday, 14 October 2025

Bel Gusto

Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.

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Ballantines 17 Gift Packaging

Li-Shang Printing Co., Ltd Gift Packaging Packaging Monday, 13 October 2025

Ballantines 17

Ballantines 17 is a gift packaging design created for a blended whisky. The rigid box is produced with UV offset printing on silver foil paper, with gold and blue spot colors and embossed logos. A conveyor belt mechanism under the box raises a book stand as the cover is laid down, presenting the bottle on a golden stage. Gold prints along the pathway record the past awarded years. Corked samples of spices and flavors are placed at the front of the cover. The arrangement guides sight, then smell, then taste.

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Surplus Year After Year Packaging

Yang Bo Packaging Packaging Sunday, 12 October 2025

Surplus Year After Year

It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.

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Baltija Confectionery Packaging

Motiejus Gaigalas Confectionery Packaging Packaging Saturday, 11 October 2025

Baltija

Baltija is a packaging series for a chocolate collection sold in the Baltic region. The name comes from the Lithuanian word for the Baltic Sea, which inspired the design. A lighthouse and a sea scene are illustrated in a classic Victorian style, with wavy forms that suggest the movement of water. No national symbols are used, so the packaging represents the whole region rather than one country. A deep greenish blue tone adds a refined look. The boxes and envelopes are made of paper, printed by offset, and finished with matte varnish and copper foil details.

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Pepsi Mom Handworks Beverage

PepsiCo Design and Innovation Beverage Packaging Friday, 10 October 2025

Pepsi Mom Handworks

Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.

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