Packaging Design News - Design News and Inspiration

Designer / Brand: Wen Liu Project Type: Beverage Tag: Packaging Date: Friday, 3 October 2025

Si Te Baijiu

Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.

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Designer / Brand: 7654321 Studio Project Type: gift packaging Tag: Packaging Date: Thursday, 2 October 2025

Wu

Wu is a gift packaging series designed for high-end tea vessels made of silver, brass and enamel. The boxes are produced in three sizes and combine dark green paper with pearl-finished accents in autumn colors, creating a calm and stable tone. Each box carries a tassel strung with a brass coin engraved on both sides with the phrases Wei Wu Zhi Zu and Long Happiness. Wei Wu Zhi Zu means that contented people are always happy. The box is opened by sliding the outer shell, which reveals the vessel and a printed card.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Packaging Tag: Packaging Date: Wednesday, 1 October 2025

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.

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Designer / Brand: Weiquan Long Project Type: Mid-Autumn Festival Gifts Tag: Packaging Date: Tuesday, 30 September 2025

Tea and Pastry

Tea and Pastry is a gift packaging set created for the Mid-Autumn Festival. The set holds two boxes in one package, containing black tea and Su style shortbread. The surface layout is simple and plain. An ink painting shows a tea mountain, and fine lines outline the pastry. The rubbing and ink effects add an elegant character. The packaging is made of kraft paper. The design refers to the tradition of storing tea in a clay pot, which reflects lasting affection between people. The intent is to convey friendship through a modest gift.

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Designer / Brand: Xiaomi Project Type: Product Packaging Tag: Packaging Date: Monday, 29 September 2025

For India

India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.

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Designer / Brand: Maja Maksimovic Project Type: Supplements Tag: Packaging Date: Sunday, 28 September 2025

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

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